Module 2 - Customer Relationship Management (CRM)

Customer Satisfaction = Customer Loyalty!


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Description

This module will help you understand why customers are an important part of your business and how you can retain your customers by satisfying their needs. Patients’ satisfaction may vary and is dependent on a variety of factors. Hence, customer satisfaction is extremely important to grow your business. This module will highlight: 

Learning Objectives

Understand the importance of maintaining good relations to gain customer satisfaction
Understand the bi-dimensional aspects of customer's loyalty
Implement customer retention strategies
Acknowledge the importance of patient counselling and good communication skills
Aspects of loyalty
  • Behavioural and attitudinal loyalty. Attitudinal loyalty runs for long term
  • Improve customer satisfaction, increases trust and belief. Improves customer reach
  • Customer retention strategies
    Category mangement
  • Add retail brand image and manufacturers brand equity. Enhances customer service
  • Enhances patient self-management, better therapeutic outcomes. Decreases medication error and misuse
  • Patient counseling

    Learning Objectives

    Understand the importance of maintaining good relations to gain customer satisfaction
    Understand the bi-dimensional aspects of customer's loyalty
    Implement customer retention strategies
    Acknowledge the importance of patient counselling and good communication skills

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    Fri, 12-Nov-2021

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